October if among us and so is Breast Cancer Awareness Month. I'm always delighted, impressed and intrigued to see the way models, designers, and celebrities raise awareness to such an important cause. 

NOW let's cut to the chase, WOWZA Kate Moss. Kate the great (as I like to call her) has always been one of my favorite ladies to admire in this industry. I was happy to see that Stella McCartney created an all pink lingerie set to raise awareness to BCA and chose Kate to Model it. Stella McCartney says 

"I wanted to remind women that when they wear this set—the first thing they put on in the morning—to keep on top of their health and visit their doctor regularly,”

The Campaign shows Kate wearing the beautiful set with a very wisely placed Breast Cancer Awareness ribbon to cover her nipple. Obviously, covering the nipple was the smart thing to do so everyone can share it on social media without getting flagged or reporting (cough, cough instagram). 

What do you guys think of the photo? I think Kate looks absolutely ravishing... very "all natural" and the photo censorship makes it very "appropriate". It's a total tease and I LOVE that about the photo because it get's people talking and everyone will know it's for Breast Cancer.  

If you like the lingerie set or any of its pieces, you can head over to Stella McCartney and purchase it! A percentage of the profits will go towards funding a new mammography suite at the Linda McCartney Centre in Liverpool, England.